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Applying human psychological, social, physical and biological characteristics in the design, operation or use of products or systems.
Optimising the interface to ease interaction between a system and its user.
Assessing the organisation to achieve zero harm to people, assets and natural environment and ensure high quality performance.
Applying design thinking and methodologies for improvement and innovation of services and products.
Designing products, services and environments which are usable by all, independent of age, gender, size and ability.
Applying human factors to develop products that meet the user's needs.
Implementing technical standards and developing guidance documents in order to maximise safety, interoperability, compatibility and quality.
Providing training for a better understanding of what human factors is all about.
Producing handbooks that provide comprehensive insight of WE requirements.